Video content is still king, and its reign shows no signs of coming to an end, especially when it is short-form content that can help to tell a brand’s story, showcase new products, share customer testimonials and other social proof marketing; all of which help to forge deeper audience connections.
The drive for authenticity and transparency is a big marketing trend and includes video content. It is said there is no need to worry about high production quality, but the style and tone of voice of video content should be consistent with your brand values.
There’s lots more that can be done with this format including sharing business information, showcasing employees, enhancing individual employee profiles and real demonstrations of client satisfaction. Customer testimonials remain important but are almost assumed; for real impact video testimonials are what is required – where potential customers see real existing customers sharing experiences of dealing with your brand.
Keep it simple and authentic is probably rule number one. Explainer video clips that simplify a complicated topic or show how a new product or service works all make lives easier and get lots of views.
